Bad
Cover = Bad Sales (Why you need Professional Cover Art)
While writing your novel, you are a creator. A wordsmith. An
artist. But, as soon as you’re through writing the novel, what’s next is
stepping into the publishing business.
Yes, you’re not just becoming an author, but an entrepreneur. You are creating
a product that has to contend with literally thousands of other products.
Can you, as an author, afford for your product – your work of art – to be any less than visible or desirable? Of course No.
One of the key selling point of any product is it’s packaging!
And what is a book’s packaging? The cover!
So, what’s the purpose of a cover? Many writers will say: “To get customers to pick up the book, or click on the download button.”
This is true. BUT, if the customer is to pick up or click and read the book’s summary, and realize that the cover and story have no relation, then the book goes back to the shelf, or, the next eBook is clicked on. Thus, you lose a sale!
Can you, as an author, afford for your product – your work of art – to be any less than visible or desirable? Of course No.
One of the key selling point of any product is it’s packaging!
And what is a book’s packaging? The cover!
So, what’s the purpose of a cover? Many writers will say: “To get customers to pick up the book, or click on the download button.”
This is true. BUT, if the customer is to pick up or click and read the book’s summary, and realize that the cover and story have no relation, then the book goes back to the shelf, or, the next eBook is clicked on. Thus, you lose a sale!
Yes,
the cover must entice the customer. But the full purpose of a book’s cover is
to:
1. Get the customer to notice the book;
2. Pick up or click on the book;
3. Buy the book;
4. Read the book;
5. Talk about the book;
6. Repeat a purchase
If your name is “Stephen King”, then that book can have a blank cover with his name, and it will sell. But until you reach such status, your name is not yet known, so your book’s title and cover alone, carries the day.
So where do you start?
1. Get the customer to notice the book;
2. Pick up or click on the book;
3. Buy the book;
4. Read the book;
5. Talk about the book;
6. Repeat a purchase
If your name is “Stephen King”, then that book can have a blank cover with his name, and it will sell. But until you reach such status, your name is not yet known, so your book’s title and cover alone, carries the day.
So where do you start?
You start by pretending you’re telling someone why they should buy your book. Point out the book’s strengths, its genre, its core, what it’s about and what makes it tick. These elements are your unique selling points, and should be conveyed through your title and cover art. And the ultimate purpose is to precipitate an emotional response from your customer. And the outcome? A sale. This is exactly why a professional designer is needed.
Starting to re-realize the importance of your book’s cover? You should. Because it’s not just about a pretty cover anymore, is it?
A good cover will reinforce the customer’s initial
attraction. We also do this by adding blurbs – which will tell the customer;
“Yes, you have made a good choice, and this blurb rewards your decision, as the
book is THAT good.” Every detail on a cover must be thought out and planned.
Even the placement of the title and writer’s name is extremely important.
Again, this is exactly why a professional designer is needed.
Look at your current book’s cover. And if you don’t yet have one, then think about book packages that work for you. Are all the elements of the cover presenting accurately, attractively and powerfully the appeal of the book?
So, in designing your product’s package, or, framing your work of art, realize the importance of your book’s cover. You must not just want a pretty cover – your book deserves a professionally designed package that will represent you, your story and product congruently.
- Elizabeth Taylor -
Look at your current book’s cover. And if you don’t yet have one, then think about book packages that work for you. Are all the elements of the cover presenting accurately, attractively and powerfully the appeal of the book?
So, in designing your product’s package, or, framing your work of art, realize the importance of your book’s cover. You must not just want a pretty cover – your book deserves a professionally designed package that will represent you, your story and product congruently.
- Elizabeth Taylor -
Elizabeth’s extensive professional background includes 8
years experience in illustration, children’s book illustration and publication,
cover design and writing, console game design, comic book publishing and
editing.
She has worked with editors, artists and writers on many continents over the span of her career, adding to her diversity and flexibility as artist and designer. Elizabeth still works closely with traditional publishers on covers and book art.
For more information on Elizabeth’s background and testimonials, visit her site at www.uniquedesignxx.blogspot.com
And YES, you can get an exclusively designed cover by an industry professional for your book:
Uniquedesignxx
• Why use Uniquedesignxx? Because she has 8 years successful experience in the creative and publishing industries. She can assist you in answering all the points above to formulate your ‘package design’, and work with you in creating the perfect cover art.
• Uniquedesignxx is capable of creating unique book covers for all genres at an excellent price and fast turnover.
• Uniquedesignxx understands the fluctuating market of what’s-hot-what’s-not with current trends, and will make sure your book’s cover is up to date and ready to compete.
• Uniquedesignxx approaches each cover with a very personal touch, and makes sure the ‘essence’ of the book bursts out on the cover at the customer!
• Click here to visit Uniguedesignxx now to learn more and find lots of sample covers.
She has worked with editors, artists and writers on many continents over the span of her career, adding to her diversity and flexibility as artist and designer. Elizabeth still works closely with traditional publishers on covers and book art.
For more information on Elizabeth’s background and testimonials, visit her site at www.uniquedesignxx.blogspot.com
And YES, you can get an exclusively designed cover by an industry professional for your book:
Uniquedesignxx
• Why use Uniquedesignxx? Because she has 8 years successful experience in the creative and publishing industries. She can assist you in answering all the points above to formulate your ‘package design’, and work with you in creating the perfect cover art.
• Uniquedesignxx is capable of creating unique book covers for all genres at an excellent price and fast turnover.
• Uniquedesignxx understands the fluctuating market of what’s-hot-what’s-not with current trends, and will make sure your book’s cover is up to date and ready to compete.
• Uniquedesignxx approaches each cover with a very personal touch, and makes sure the ‘essence’ of the book bursts out on the cover at the customer!
• Click here to visit Uniguedesignxx now to learn more and find lots of sample covers.