Your book’s cover is the face it shows the world. You want to make a good first impression, don’t you? A smart, professional cover makes all the difference. People really do judge a book by its cover.
I can hear the complaints: this stuff shouldn’t matter; it’s all about the writing. The world is unfair. Get over it. If you want your book to stand out from the crowd, if you want to send the reader a signal that you have taken as much care with the inside of the book, you better make sure the outside looks good. In short, get a professional to design your cover.
If you are struggling with covers, get a professional to do the job for you!
If you would like to show some love to your cover designer, please give them a mention in the comments so others can check out their work.
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According to Coker, there’s a clear connection between great covers and great sales. “In addition to promising what a book will deliver, the [cover] image also promises (or fails to promise) that the author is a professional, and that the book will honor the reader's time.” Over the last five years, at Smashwords, they’ve seen numerous examples of a simple cover change causing the author's sales to break out. As Coker documents in his free ebook, The Secrets to Ebook Publishing Success, R.L. Mathewson, a romance writer, went from selling five or six copies a day of her novel, Playing for Keeps, to over 1,000 a day simply by updating her cover image. An outstanding cover may also attract the attention of retail merchandising managers, which can translate into a boon for sales. “When ebook retailers select books for special merchandising features, cover design is paramount,” Coker says.“
A great cover combined with great reader reviews is a killer combination!
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